Luna Lake, LLC

Privacy Policy

Effective Date: January 1, 2026

1. Who We Are

Luna Lake LLC ("Luna Lake," "we," "us," or "our") is an AI consulting and business transformation firm based in Collierville, Tennessee. We operate the website lunalake.co and provide consulting, speaking, and educational services to professionals and organizations. Questions about this policy may be directed to amber@lunalake.co.


2. Information We Collect

We collect the following categories of personal information:

  • Contact information: name, email address, phone number, and business name, collected when you complete a form, book a consultation, or subscribe to our newsletter.
  • Communications: messages you send via our contact forms, emails, or SMS.
  • Usage data: pages visited, time on site, browser type, and referring URLs, collected automatically via cookies and analytics tools.
  • Payment information: billing name and address. Payment card details are processed directly by Stripe and are never stored by Luna Lake.
  • SMS consent: when you provide your phone number and opt in to text messages, we record that consent.


3. How We Use Your Information

We use the information we collect to:

  • Provide consulting, speaking, and educational services you have requested.
  • Schedule and confirm appointments and send appointment reminders.
  • Respond to inquiries and provide customer support.
  • Send marketing and promotional communications about our services, events, and resources (with your consent).
  • Send SMS messages to contacts who have explicitly opted in (see Section 4 below).
  • Improve our website, services, and client experience.
  • Comply with applicable legal obligations.


4. SMS Messaging

By providing your mobile phone number and checking the SMS consent box on any Luna Lake form, you explicitly consent to receive text messages from Luna Lake LLC. These messages may include:

Appointment reminders and scheduling confirmations.

Follow-up communications related to a consulting inquiry or service.

Promotional content about Luna Lake services, events, and resources.


Message frequency varies. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Consent to receive SMS messages is not a condition of purchase or service.



5. How We Share Your Information

Luna Lake does not sell your personal information. We may share it with:

  • Service providers who help us operate our business, including GoHighLevel (CRM and communications platform), Beehiiv (email newsletter), and Stripe (payment processing). These providers are contractually required to protect your information.
  • Legal authorities or regulators when disclosure is required by law, court order, or to protect the rights and safety of Luna Lake or others.
  • A successor entity in the event of a merger, acquisition, or sale of assets, with notice provided to you.


6. Cookies and Tracking

Our website uses cookies and similar technologies to recognize returning visitors, analyze site usage, and improve your experience. You may disable cookies through your browser settings; however, some features of the site may not function properly without them. We do not use cookies to serve third-party advertising.



7. Data Retention

We retain your personal information for as long as necessary to provide services, maintain business records, and comply with legal obligations. When information is no longer needed, we securely delete or anonymize it. You may request deletion of your information at any time by contacting amber@lunalake.co.



8. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you.
  • Correction: request correction of inaccurate or incomplete information.
  • Deletion: request deletion of your personal information, subject to legal retention requirements.
  • Opt-out of marketing: unsubscribe from email communications at any time using the unsubscribe link in any email, or from SMS communications by replying STOP.
  • California residents: under the California Consumer Privacy Act (CCPA), you have additional rights including the right to know, delete, and opt out of the sale of personal information. Luna Lake does not sell personal information.


To exercise any of these rights, contact us at amber@lunalake.co. We will respond within 30 days.



9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at amber@lunalake.co and we will promptly delete it.


10. Security

We implement reasonable technical and organizational safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.


11. Third-Party Links

Our website may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.


12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page with a new effective date. For significant changes, we will provide notice by email or a prominent notice on our website. Your continued use of our services after the effective date constitutes acceptance of the updated policy.


13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact:


Luna Lake LLC



Collierville, Tennessee

Email: amber@lunalake.co

Website: lunalake.co