Extraordinary Journeys

are easier with a trusted guide & great company

Luna Lake is a modernized ad agency. We've specialized in marketing and brand work, nonprofit leadership, and event coordination for over 30 years, and now offer fractional executive services, strategic planning for AI infrastructure, workshops to build AI competence, and speaking engagements on the evolving role of intelligence in business.

Our mission: 

Bend the arc of AI toward the good.

Luna's Service Portfolio

New to AI-powered marketing & organizational strategy?

Curious about how it will catapult your throughput and relieve administrative burden? 

You're in the right place. Hire a seasoned professional to align your team and refine your workflows.

AI Executive Fractional Services

Need to convert more sales? Attract members and deliver world-class customer service? Ready to equip your staff with modernized tools to make work fun again? For companies without the budget for a dedicated AI specialist (typical salary ranges $350k+), Luna Lake offers fractional Chief AI Officer services to get you the help you need. Engagements are designed to leave your staff self-sufficient so the work continues without us.
> Learn about fractional services

Marketing Fractional Services

Marketing and brand work has been the foundation of this practice since 1999: logos, slogans, digital and print media, public relations, event coordination. We still do all of it, now with AI-powered research and production support layered in to amplify outcomes and compress timelines. Creative work remains a genuine personal expression while AI handles the repetitive tasks, adding speed, accuracy, and production efficiency.
> Learn about marketing services

Workshops

Especially for our entrepreneurs, small businesses, and nonprofit friends, we offer "AI as Accelerant," a curriculum built from personal business development experience and years of AI consulting across architecture firms, nonprofits, and small businesses. We structured it around selected MIT principles to give the practical lessons an academically rigorous foundation. We start with the basics and address concerns openly. We teach how to build AI agents and implement low-risk automations to free up time for more fulfilling work.
> Learn about workshops

Speaking

Looking for a luncheon speaker, conference session, keynote, or something in between? We believe in educating the public as quickly as possible about the state of disruption and concrete ways to act on it. People love hearing the personal experience and honest case studies: what's working in AI automation for our clients and what isn't. Sessions can include a pre-event questionnaire to inform the content delivered so the content is relevant and actionable for your specific group.
> Learn about speaking services

Community

Threshold is Luna Lake's member community for practitioners who want more than a workshop. Inside: a curated resource library, live sessions, real-time implementation updates from Luna Lake's own operations, and a network of professionals actively navigating the same AI threshold you are. This is where learning becomes a shared practice and the questions you can't ask in a conference room finally get answered.
> Find community

Research

AI changes what research can do. Luna Lake uses purpose-built AI systems to compress what once took weeks into hours: competitive analysis, market mapping, audience intelligence, content research, and synthesis across large document sets. The output is cleaner and more comprehensive than traditional methods, delivered in formats your team can act on immediately. We also pursue independent research projects as a part of our own body of work.
> Explore our research

WORKSHOPS

AI as Accelerant

custom MIT-informed curriculum

Walk in stuck. Walk out with your first AI agentic staff, the right org model, and a 90-day strategy for rapid deployment.

Private & Confidential Corporate Training

City-Based Public Workshops & Seminars

Non-Profit Strategic Planning & AI Adaptations

Luna's founder, Amber Lombardo, has built her practice across tech and marketing since 1995, expanding into national speaking and architecture-industry consulting in 2015 (AI focus since 2023), AIA National Board AI Advisory Chair and agentic builds since 2024, and MIT coursework in new industries since 2025. Ten-year AIA National speaker, four-time entrepreneurial founder, seasoned nonprofit exec who ran multifaceted organizations on a maximum of herself plus half a full-time equivalent (using AI).

Field-developed AI insight, MIT credentials in AI strategy with six exemplary citations (including for Capstone).

Community

Trek with friends

Threshold is Luna Lake's member community for practitioners ready to go deeper than a single workshop. You'll find fellow travelers navigating the same AI landscape — sharing discoveries, troubleshooting implementations, and asking the questions that don't fit into a conference session. Expect live sessions, a curated resource library, real-time updates from inside Luna Lake's own operations, and guides who have already been where you're headed.

Base camp is free.

Testimonials from the

2026 American Institute of Architects National Conference on Architecture

Technology in Architectural Practice Symposium

300 guests were expected. Over 430 registered. The event sold out.

367 guests visited the exclusive conference page on lunalake.co.

85% of the Symposium attendees

were eager to know more.

So much to say...

I've had the privilege to address some of the most progressive thought leaders who invited me back time and time again.

Candor became my trademark, blended with a dose of humor and compassion. Speaking engagements offer a platform for learning cleverly disguised as entertainment. AI became my most requested topic. Learn more! >>>